Mark Woolsey Brand Consulting specializes in bringing game-changing athletes and breakthrough creative together to unlock the power of sport for brands. His work is defined by premier athlete partnerships, culture-driven storytelling, and strategic collaborations that deliver brand growth and cultural relevance. In 2008, he founded his independent consultancy in Encinitas, California — rooted in creativity, authenticity, and the culture of sport.

Core Services

• Brand Strategy & Positioning

Insight-driven research, brand architecture, and strategic development to define and elevate your identity.

• Athlete Partnerships & Talent Management

End-to-end strategy, recruitment, negotiation, and relationship management with world-class athletes who align with your brand’s purpose.

• Creative Direction & Content Development

Conceptual and creative strategy, storytelling, and content creation that captures attention and drives cultural impact.

• Brand Collaborations & Strategic Partnerships

Curated partnerships and high-impact collaborations that unlock new audiences and drive relevance across sport, style, and culture.

Mark began his career leading brand marketing for iconic names such as Nike, AND1 Basketball, DC Shoes, and the sports agency Wunderman Cato Johnson (on behalf of Miller Brewing Co.). Since founding his consultancy 18 years ago, he has partnered with an exceptional roster of brands across sport, lifestyle, and entertainment — helping them find their voice, sharpen their identity, and tell their story to build a legacy.

VUORI / Quiksilver / Quiksilver Women / Roxy / Billabong / GoPro / Ford / Olay / ESPN / NBC Universal / Big Star Denim / Callaway Golf / Airstream / Paul Mitchell / John Frieda / Sun Bum Sun Care / Designer Whey Nutrition / SAXX Apparel / BN3TH Apparel / KUT From The Kloth Denim / A Sunny Space Media / Peter Grimm Headwear / CERIA Brewing Company / Out Of The Woods Carryalls / Wild West National Parks Apparel