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MARK WOOLSEY BRAND CONSULTING
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DC / Great Wall

Who is crazy enough to attempt to jump over the Great Wall of China on a skateboard?  Danny Way who else.  These videos were part of a multimedia campaign and event that concluded with DC Shoes pro skater and unprecedented daredevil Danny Way successfully jumping over the Great Wall.

Credits: Mark Woolsey SVP Marketing and Executive Producer.  Directors Mike Haje, Conway Williamson, The Lodge Agency.