AND1 / Revolution

The brand for ballers started a revolution through it’s unique style of streetball and flamboyant players. The commercialization of the AND1 streetball entertainment property included a series of famous Mix Tapes, a Worldwide Streetball Tour, a TV series on ESPN, a Video Game, and other licensed products. All of these platforms contributed to making AND1 a household name worldwide and made local streetball players like Skip To My Lou, Hot Sauce, Main Event, and The Professor global icons.

AND1 multi media entertainment property development led by SVP Marketing and Executive Producer Mark Woolsey, Filmed by Mike Kuhn, Greenpoint Pictures.